Mara Irons
Mara Irons is the Marketing Manager at Transformance Advisors. She specializes in crafting compelling content and conducting research to ensure community relevance. With a background spanning education, transportation, digital marketing, health, and nonprofit sectors, Mara brings diverse expertise to her role.
Driven by a passion for assisting small businesses in the digital realm, Mara delivers innovative solutions and fosters meaningful connections.
Outside of work, she loves exploring the outdoors with her dog, Indi. However, if it’s cold or raining, you can find her on the couch watching true crime documentaries with a glass of wine.
To learn more about Mara, visit her LinkedIn profile.
Experience Summary
With over a decade of experience in the dynamic landscape of marketing and digital communications, Mara Irons is a seasoned professional dedicated to driving growth and fostering meaningful connections. Mara's journey began as a Programs and Marketing Assistant at Right Steps Child Development Centers, where she honed her skills in crafting impactful messaging and planning targeted campaigns.
Transitioning to Aurora Parts & Accessories as a Marketing Associate, Mara spearheaded social media initiatives and orchestrated successful events, laying the groundwork for her passion for small business marketing. This fervor led her to embrace the freelance world, where she collaborated with clients to amplify their brand presence through compelling storytelling. In her freelance ventures, Mara undertook diverse projects, including designing logos and templates for a bounty hunter, and crafting engaging scripts for a podcast. These experiences not only showcased her creative versatility but also underscored her ability to tailor her skills to meet the unique needs of each client.
Mara's tenure at EYStudios as a Digital Marketing Coordinator further enriched her expertise, as she immersed herself in the intricacies of digital strategy formulation and implementation. During her time there, Mara played a pivotal role in enhancing brand visibility and engagement, leveraging her proficiency in social media marketing and teamwork.
Driven by an entrepreneurial spirit, Mara founded Irons Media, a solo business dedicated to empowering small businesses through innovative digital marketing solutions. As a Freelance Marketer, she has partnered with clients nationwide, guiding them towards digital success through tailored strategies encompassing social media marketing, content creation, and creative writing.
Mara's multifaceted background, coupled with a relentless drive for excellence, positions her as a valuable asset in navigating the ever-evolving landscape of digital marketing. Whether collaborating with startups or established enterprises, she is dedicated to fostering transformative experiences and driving sustainable growth for her clients.
Academic Summary
Mara Irons holds a Bachelor of Arts in Professional Writing from Purdue University, with a minor focus in Film and Video Studies. Her academic journey equipped her with the skills to effectively communicate and craft compelling narratives across various mediums. In January 2024, Mara furthered her professional development by successfully completing her Certified Lean Apprentice course with Transformance Advisors, demonstrating her commitment to continuous learning and growth.
