By Cynthia Owens, Senior Consultant at XPLANE

Time To Focus

Want to make a process improvement plan stick?

Focus on the people.

So many process improvement plans are dead on arrival. It’s almost like online dating; companies spend millions developing the perfect picture, and yet when the plan meets the actual process, both sides are disappointed.

What happens?

People happen.

Processes don’t change by themselves; the people at every step in the process need to change. Unfortunately, most process improvement methods focus on the process more than the people.

Focus on Process


Process Improvement Breakdown

Where do things break down?

  • There is a disconnect between what executives want and what the team can actually do
  • Experts develop a new plan without input from the people who actually do it
  • The new process doesn’t take into account the ripple effects on the rest of the operation, so it disrupts the entire operation
  • There is a lack of consistency; leaders want us to change, and then they cut our budget and move on to the next big thing
  • Managers roll out a new process and expect instant results, but they do little to engage employees
  • Feedback loops are broken or nonexistent, so it’s tough to fix it

Times Are A Changing

Most process improvement methods move in the right direction, but they are decades old and were largely developed with manufacturing in mind. Today’s organizations are more complex. Companies have multiple locations, languages, systems, markets, and supply chains.

And, importantly, most processes aren’t just quantitative – it’s not just about how many widgets you can move in an hour – and most can’t be measured or improved only by cutting the time at each step.

Processes are increasingly qualitative, focusing on product marketing life cycles, global supply chains, customer relationship management, and sophisticated IT systems.

These qualitative processes rely on people and require a new way to design, implement, and improve.

This new way need to leverage two principles:

  1. Follow the Right Principles: Visual thinking and co-creation help to envision the right process, clarify what people are meant to do, and accelerate change
  2. Follow the Right Steps: Validate, activate, and embed process innovation to actually implement a new process and get it to stick

Let’s look closer.

Time to Change

1. Follow the Right Principles

Principles Process Improvement

To design and implement the right process:

  • Visual thinking trumps business thinking because it makes the vital people processes clear and helps people shift more quickly
  • Co-creation trumps black box development of a process because it gets the people who know the process best involved in designing it

Visual Thinking

If you want people to change, they have to know what you want them to do. At most companies, in spite of all the time put into planning, the process often only makes sense to the people who wrote it.

Large companies often create slide decks, hundreds of pages long, to describe a new process. But all that information then ends up confusing people, and all the boxes and arrows do little to provide clarity for people around key elements of a process. For example, some of the biggest pain points are documents and hand-offs of projects between teams and input into decision-making. Most slide decks and diagrams and arrows do little to clarify these.

When organizations visualize a new process, it accelerates understanding and alignment. People can see what they are supposed to do and how what they do fits into the big picture. When they have clarity, people can adapt to a new process faster and get it right the first time.

Vision is the most dominant sense. It takes up half of our brain’s resources and handles over 80% of new information. And images trump words in both understanding and memory. We know from research on the Picture Superiority Effect that Ppople remember pictures better than words.

Think Visual


Process Improvement Teamwork

Co-creation means designing the new process with key stakeholders, instead of getting experts to design it for them. When new processes are developed in a conference room by a small group of managers and a subject matter expert, many of the most important “expert” voices are shut out of the room.

Engaging stakeholders from across the organization helps everyone understand the constraints that exist at all levels as well as the shortcuts and workarounds that have been developed by individuals in every role. That way, you start out with the actual process, not a five-year-old plan that may never have been implemented as it was on paper.

Then, building the new process with those same people in the room gives you the very best ideas from different vantage points.

Since people support what they help to build, including a cross section of people in designing the new process makes them experts on the new process and, importantly, makes them advocates for the change. This speeds the transition to the new process.

Quick Example

One group we worked with was growing rapidly from a close-knit body where everyone knew everyone else to an international organization with multiple locations in multiple countries. That was creating friction as teams started to expand and step on each other’s turf. Getting those teams in the same room to co-create a new process led to a much more elegant solution than anyone expected, and by the time we walked out of the room, each team had clear roles and responsibilities.

“We rarely tell the staff what to do. We like to listen and respond to their needs instead. Even decision making for equipment all comes down to what our staff, on the front line, needs.” – Teruo Yabe, Head of Hospitality Creation Department, JR East TESSEI Co

2. Follow the Right Steps

When it comes to process innovation, every organization develops some type of new future state of the process. Some groups document a current state starting point, and some add a communications plan to get the word out. Very, very few complete the process of validating their plan and then activating and embedding it across their organization.

Companies run out of time or money or just don’t value these steps. If you want people to change, and you want results from your new process, then you must:

  • Validate
  • Activate
  • Embed
Process Improvement Steps



It’s easy to want to skip this step.

You’ve completed months of work to develop a new process; everyone on the committee loves it; and everyone is convinced that it will be more efficient and give you better results. There is a common misconception that stopping to test just slows you down and adds to costs.

But validating lets you look at the process from every angle, so it can be refined to give you the best results. Teams can do scenario walk-throughs and stress test or prototype key processes, so you can make adjustments now to accelerate adoption when the plan is rolled out.

Quick Example

We watched one multinational rush to announce a process change before the end of the fiscal year. Months later, the new plan had received little more than lip service from executives, creating a layer of bitter cynicism between employees and mangers. There has been little change, no results, and, so far, no accountability.

Validating is when stakeholders from across the business establish metrics and milestones so they can assign accountability, measure success, and set deadlines. Without these, it’s impossible to forecast results or to measure the ROI of any process improvement plan.


Activation is where most good process improvement plans die. After all the time and resources spent developing a new process, managers send out an email, hold a town hall, and then not much happens. Executives wonder why people aren’t embracing the new process.

Activation isn’t just about communication, and it isn’t a one-time event. People who have been doing a process the same way hundreds or thousands of times may not be eager to change. You may have to convince them why it’s important and then help them learn how you want them to do it.

It helps if you have already invited key stakeholders to help you co-create the solution; then those people are experts on the new process and will promote it in their department. They quickly begin to model the behavior you hope to promote.

Great activation includes the following:

  • Ample opportunities for a real two-way dialog, feedback, and improvements; the Q&A at the town hall isn’t enough. This may mean internal social networking, so people can post questions and see the answers. It should include one-on-one and small group question sessions that happen repeatedly over 3-6 months.
  • Multiple training and practice opportunities, both virtual and in-person, so people can learn in the way that suits them and have a way to go back and learn something they missed.
  • Clear examples and visualizations of what good looks like. This means maps, posters, animations, videos, and files of examples.
  • Engagement that reaches employees the way they want to be reached, so minimize email and slide decks and look for better ways to engage.


Continuous Improvement

A few years ago, The Wall Street Journal compared process improvement plans to dieting. While there is some initial success with both, organizations, like dieters, usually fall back into old patterns and habits, lose momentum, and end up back near square one.

To really make change stick, it can take as long as one to two years. To embed a culture of continuous improvement can take longer.

Continuous improvement is the nirvana of process improvement. In its perfect form, it’s a state where everyone in the organization is on the lookout, all the time, for big and small ways to improve the process. Any of those people, regardless of how junior, can raise their hand and suggest change.

That requires a huge change in mindset for most managers and employees. At first, organizations have to formalize feedback loops and improvement sessions. Many companies have to prove to employees that it’s safe to criticize, question, and suggest alternatives. Visual cues and frameworks can help build that trust.

Many managers have to learn how to encourage and foster those conversations, so they need training, practice, and examples of what works.

Results Don’t Lie

In a study by Insigniam, 74% of executives said operational excellence is the single biggest factor determining success and 76% said innovation in internal processes would give them a competitive advantage.

Combining the two principles of visual thinking and co-creation with the three steps to validate, activate, and embed is how to transform and accelerate how organizations innovate their processes.

Summary Process Improvement Planning

About the Author

Cynthia Owens XPLANE

Cynthia believes that people really do make or break organizations especially as the pace of work and demands of the market accelerate. She is rooted in human-centered design to help organizations build resilience and accelerate growth.

What she does best is to:

  1. Design and activate better strategies
  2. Develop more adaptive organizations and teams including structure, navigation, culture, process, and learning

She comes from deep expertise within multinational organizations and starting new business units in the U.S. and in Asia. Most recently, she was a senior consultant at XPLANE, the pioneering visual thinking consultancy. She began this journey as a journalist where she learned to ask questions and tell stories. Now, she uses that curiosity to uncover the sparks for change.

Contact: Cynthia

See: LinkedIn profile

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