The competition has started!

Who’s in charge of your supply chain?

  • We know the pilot is in charge of an airplane, but only after many hours in a flight simulator.
  • “You don’t just jump into a fighter jet to tear around the sky before making a spectacular crash landing.” – Timon Martin, Flight Simulation Guru

Put your team into a business simulation!

  • Gain an intense understanding of complex relationships, sharpen your skills, tear down functional silos, and learn what does not work – without crashing your business.
  • “Those who learn through simulation have an advantage over those who make decisions without a sound frame of reference and then hope for the best.” – Mike Loughrin, Business Simulation Guru

Experience the power of a business simulation!

  • Are you and your colleagues at the top of your game in terms of gaining alignment across your supply chain from suppliers to customers?
  • Do you make it a habit to continually seek new ideas that will help you improve your processes and keep you ahead of the competition?

If you answered yes, then the 2017 Supply Chain Alignment Competition and Team Building Event is an ideal means for you to demonstrate your expertise, pick up great ideas on areas for improvement, and experience the best business simulation in the galaxy.

If you answered no, then now is the time to up your game and create a dialog with your colleagues on the importance of alignment and what you can do to achieve success.

The Fresh Connection Competition

“The management of a network of interconnected organizations engaged in the provision of product and service packages required by the ultimate consumer.”What is Supply Chain Management?

What’s This About?

The Fresh Connection Competition

This supply chain alignment competition and team building event has teams of four competing against each other using the online business simulation tool called The Fresh Connection.

Each team member is responsible for one functional area such as Sales, Operations, Procurement, or Inventory. The simulation involves each person making dozens of decisions on how best to manage their area. Examples include negotiating with customers, selecting suppliers, buying new equipment, and setting inventory planning parameters.

The best teams will collaborate on a business strategy, ensure all functional disciplines are aligned, and achieve the best performance in terms of ROI for their company. Some teams may not achieve great alignment, will struggle making decisions, and drive their bus over the cliff!

Read more about The Fresh Connection.

“I was totally addicted to my role as VP of Sales and could not wait to collaborate with my teammates to improve our performance and beat our competitors; an educational experience that exceeded my wildest imaginations.” — Mike Loughrin, CEO at Transformance Advisors

How Does It Work?

You will need to register a team of 4 by September 28, 2017.

The cost is $995.00 per team.

The competition begins on October 5, 2017. There will be a webinar explaining the details and providing a tour of The Fresh Connection dashboard.

The competition will involve 5 rounds, with each round opening up more decisions for each person to make. Each team will have telephone, email, and online support from a certified facilitator for The Fresh Connection.

  • Kick-off webinar on October 5 at 9:00 AM MT and recorded for anyone to watch later
  • Round 1 ends on October 12 at 9:00 PM MT
  • Round 2 ends on October 19 at 9:00 PM MT
  • Round 3 ends on October 26 at 9:00 PM MT
  • Round 4 ends on November 2 at 9:00 PM MT
  • Round 5 ends on November 9 at 9:00 PM MT
  • Online awards ceremony on November 16 at 9:00 AM MT
The Fresh Connection Competition

“The Fresh Connection (TFC) creates greater alignment and a deeper understanding in the world’s biggest and best businesses. In the Fortune Global 500, 40% of the top 100 manufacturing businesses are using TFC. In the Gartner Supply Chain Top 25, over 50% are using TFC.” — Hans Kremer, Partner at Inchainge

How Do We Win?

The Fresh Connection Competition

Teams will be ranked based upon the return on investment they generate for the company modeled in the simulation.

Bragging rights as being “the best of the best” and a grand prize will be awarded to the team that obtains the highest return on investment.

Prizes will also be awarded to other top performers. We are sill collecting options from our sponsors, but some exciting prizes include:

  • Four seats in a Supply Chain Management course that is integrated with The Fresh Connection valued at $6,360. (Includes all materials.)
  • Four seats in a Certified in Logistics, Transportation, and Distribution (CLTD) course valued up to $6,000. (Does not include materials and exam fees.)
  • One seat in a Certified Lean Master (CLM) program valued at $3,750. (Includes all materials and exam fee.)
  • One Certified in Logistics, Transportation and Distribution (CLTD) Learning System, an online study tool valued at $1,195. (Does not include exam fee.)
  • One seat in an online Supply Chain Management course valued at $295.

Note: prizes are regional with the location of some courses based upon our sponsors. Most classroom oriented prizes are through sponsors near Boulder, CO and Chicago, IL.

“The Fresh Connection is a great learning tool that makes you think like an executive. You must link supply chain strategy to the business strategy and deal with the financial ramifications of your decisions.” — Paul Vanderspek, Clinical Faculty Supply Chain Management at Colorado State University

What Will It Take?

The time investment will vary by team, but a reasonable estimate involves:

  • 30 minutes for the kick-off webinar on October 5th
  • 60 minutes for round 1 before it ends on October 12th
  • 45 minutes for each of the remaining rounds – once a week before the rounds end
  • Optional conference call with your facilitator that could run up to 30 minutes per round
  • 15 minutes for the online awards ceremony on November 16th
  • One team member should invest an additional 30 minutes per round to coordinate and prepare for meetings

The total investment over a 5 week period should be between 6.5 to 8.5 hours.

The Fresh Connection Competition

Caution 1: The Fresh Connection can be an addicting way to learn. Of course, you can let your competitive spirit soar. We will not stop you from having fun by spending extra time analyzing your results, collaborating with your colleagues, and making the right decisions.

Caution 2: You and your team will be experiencing the power of alignment. Don’t miss the opportunity to talk about how you can improve your own organization.

“The best part about The Fresh Connection experience was the rapid-fire troubleshooting conversations with my teammates. We knew we were up against very talented competitors, and that made us think hard and fast about solving the problems. Gaining alignment of all functional areas has never been so much fun!” — Cate Lawrence, Principal, Lawrence Research Associates

Who Should Participate?

Register for The Fresh Connection Competition
  • Anyone that comes into contact with customers or suppliers.
  • Anyone that impacts the flow of materials, services, or information.
  • Those seeking to learn about best practices and emerging trends.
  • Information technology professionals that build and support the systems used for managing a supply chains.
  • Financial professionals that analyze and report on supply chain activities that impact the balance sheet and income statement.
  • Human resource specialists that recruit for relevant positions and support training, retention, and career development programs.
  • Those that will be part of improvement initiatives such as a lean transformation or implementing an ERP system.

“Every salesperson wants to be the best at selling, but if he does so to the detriment of the rest of the company, there’s no long-term future. This comes crystal clear by experiencing The Fresh Connection.” — Niels Meijer, International Sales Manager at Lamb Weston

“The Fresh Connection is a very contemporary and effective way to learn. I loved seeing the light bulb go off in people’s eyes when they fully appreciate what it means to develop a strategy and create alignment.” — Chuck Nemer, CEO at The Guru of Biz


“The Fresh Connection is a challenging test of decision making, commercial awareness, and learning agility that requires each individual to understand the impact of their role and actions on the profitability of the whole business.” — Adam Lockwood, Supply Development Manager at Mars UK


Question: I do not have a team of four, but do not want to miss this incredible opportunity. What can I do?

Answer: Don’t despair. Sign up as an individual and we will get you assigned to a team with other professionals in the same situation. If you have one or two colleagues that you want to team up with, then let us know and we will keep you together while finding additional people to round out your team.

Question: We have more that four people that want to compete, learn, and build alignment at our organization. What should we do?

Answer: Not a problem. Sign up as many teams as you want. We will work the details with you concerning who is assigned to each team from your organization.

Question: We have people in other locations that can benefit from this competition and team building event. Does everyone need to be from the same physical location?

Answer: It’s no problem entering a virtual team. The kick-off and awards ceremony are online and coaching from a certified facilitator is provided by telephone, email, or online meeting.

Question: Is there an option for student teams?

Answer: Yes, special (low) pricing is available for a limited number of student teams. In addition, corporate sponsors may be available to pay 100% of the fees for students from universities, colleges, and technical schools. Please contact us at student teams for the 2017 competition.

“The Fresh Connection business simulation is a great way to retain and learn the impact of your decisions in a no risk environment.” — Larry Simon, Board of Directors, APICS Fox River

Sponsors of Student Teams

Want More?

Read about The Fresh Connection.

Register your team now!

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